Kabuni is an immersive learning platform for children aged 8 – 18 years, providing progressive teaching, learning and assessment through Web 3 and blockchain technologies.
Our brief was to Introduce Kabuni to the media and build brand awareness amongst core audiences.
Our Approach
A full-service B2C and B2B press office including news releases, thought leadership, newsjacking, case studies, research stories, seasonal hooks, topical sell ins and reactive press requests.
Results
In the first month a stand-alone case study feature in the Mail Online USA resulting lucrative partnership offers.
Press coverage in all target sectors including national press, business and Web3 media
