Market leader in all things tech, ASUS wanted to increase its UK tech coverage for laptops and phones.
Support for additional future product launches with a focus on securing top tier coverage and awards.
Our Approach
A far-reaching PR & communications campaign comprising thematic features and product reviews.
Daily communication with key journalists at key titles such as Stuff, T3, TechRadar and Pocket-lint to secure extensive coverage.
Our team identified Asus ‘Hero’ products within key product ranges such as laptops & phones. These products combined a high-tech spec and appealing aesthetics that would appeal to the press.
Results
50 samples placed with top-tier media
Over 100 pieces of coverage generated in three months including:
68 reviews
13 awards
16 ‘hero” clippings
