Leader in (almost) all things tech, ASUS, was keen to up its UK tech coverage for laptops and phones and get a little extra support in launching future product ranges. With a focus on quality coverage and awards and only targeting tech titles, we were drafted in to get the coverage rolling.
Our Approach
A far-reaching PR & communications campaign comprising across thematic features, product reviews and
meant we were able to start getting quality hits early on. Daily communications with key journalists at titles such as Stuff, T3, TechRadar and Pocket-lint was the main driver behind getting ASUS the exposure it needed.
Knowing the right press however doesn’t mean much if you can’t sell your products in. Our team spent a lot of time getting hands-on with the range, and decided that the innovative design to ASUS’ laptops and phones was going to be a major pull. Products such as the stunning Flip S aren’t only examples of wonderful engineering but also look fab. Developing this narrative really helped us push the products as not just having amazing specs but just as impressive aesthetically.
Results
50 samples placed with top-tier media across a quarter
Generated over 100 pieces of coverage in three months including:
68 reviews
13 awards
16 ‘hero” clippings
