To host an influencer and press Halloween event highlighting the voice activation capabilities of the JBL LINK speaker range. Increase brand awareness.
Our Approach
Ranieri teamed up with Unit 9, Google Assistant and JBL to organise and execute #JBLFrightClub. The event was an interactive and immersive experience that seamlessly showcased JBL’s voice-activated Link range featuring the Google Assistant and the powerful new PartyBox wireless speakers with a built-in lightshow. Added fright experiences enhanced the influencer and social engagement.
Results
10% increase in YoY coverage
Over 70 Million potential impressions on social media and radio
644 pieces of influencer coverage within 24 hours of the event across, Instagram stories, Instagram posts, Facebook posts
124 influencers attended
101 partners and press attended
