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JBL Fright Night Event
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JBL Fright Night Event

The Brief

To host an influencer and press Halloween event highlighting the voice activation capabilities of the JBL LINK speaker range. Increase brand awareness. ​

Our Approach

Ranieri teamed up with Unit 9, Google Assistant and JBL to organise and execute ​#JBLFrightClub. The event was an interactive and immersive experience that seamlessly ​showcased JBL’s voice-activated Link range featuring the Google Assistant and the powerful ​new PartyBox wireless speakers with a built-in lightshow. Added fright experiences enhanced the influencer and social engagement. ​

Results

10% increase in YoY coverage​
Over 70 Million potential impressions on social media and radio​
644 pieces of influencer coverage within 24 hours of the event across, Instagram stories, Instagram posts, Facebook posts​
124 influencers attended​
101 partners and press attended​


ClientJBLServicesEvent Management, Product Launch, PR & InfluencerShare

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