To host an influencer and press Halloween event highlighting the voice activation capabilities of the JBL LINK speaker range.
Increase overall brand awareness.
Our Approach
Team up with Unit 9, Google Assistant and JBL to organise and execute #JBLFrightClub.
Create an interactive and immersive experience that seamlessly showcases JBL’s voice-activated Link range featuring the Google Assistant and the powerful new PartyBox wireless speakers with a built-in lightshow.
Additional ‘fright’ experiences to enhance influencer and social engagement.
Results
10% increase in YoY coverage.
Over 70 Million potential impressions on social media and radio.
644 pieces of influencer coverage within 24 hours of the event across, Instagram stories, Instagram posts, Facebook posts.
124 influencer attendance.
101 partners and press attendance.
ClientJBLServicesEvent Management, Product Launch, PR, Social Media & InfluencerShare
