Create buzz around G2A’s partnership with footballer Robert Lewandowski in tier 1 media. Position G2A as a trustworthy brand, boost brand awareness amongst a wider demographic and gain traction with new audience groups (sports media.) Note: Ranieri had only one week to organise.
Our Approach
Organise tier 1 sports media from the UK, Germany and France to attend an exclusive media event with behind the scenes content in Barcelona to interview Robert and G2A’s Founder about the partnership
Results
6 pieces of coverage in tier 1 national and sports media. (The Sun in UK with multiple mentions, RMC Sports in France, Kicker in Germany amongst others)
International coverage across UK, France, and Germany
Reach in the UK: 129,891,692
Reach in Germany: 65,083,643
Reach in France: 5,097,000
Total reach of 200,072,335.
KPIs exceeded by 110%
