Ranieri Agency wins retained UK PR & Influencer brief for tech giant ASUS.
We are delighted to be adding global technology brand, ASUS, to our prestigious roster of clients which also includes De’Longhi, Kenwood, Braun and JBL.
Our appointment follows a rigorous and competitive pitch that also included the incumbent agency. We take up responsibility for a full suite of PR and Influencer services for ASUS Systems including press office, review programmes, product launches, lifestyle campaigns, event support and partnerships across PC, gaming and laptops.
Established in 1989, ASUS has gone onto revolutionise the PC industry and continues to be a world leading brand driven by innovation and its commitment to quality.
Ranj George, Managing Director, Ranieri Agency UK commented “We are thrilled to be strengthening our tech and gaming portfolio with such an iconic brand as ASUS. This latest win is further affirmation of our expertise and reputation in the market, and the on-going success of our integrated approach to communications.”
Chris Walker, Marketing Director UK, commented “We were very impressed with Ranieri Agency’s ability to connect with the ASUS brand and coalesce our communications needs into a cohesive and integrated strategy. The agency stood out in their ability to demonstrate imaginative yet pragmatic approaches toward data-driven campaigns that resonate with our customers in an increasingly evolving and competitive landscape”
