We are delighted to announce our appointment by De’Longhi to represent their UK portfolio of brands. Ranieri will oversee a comprehensive communications strategy for the full rosta of brands within the UK subsidiary, De’Longhi, Kenwood and Braun Household.
Founded by the De’Longhi family in 1902, the De’Longhi Group is one of the world’s leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning, and home care. In 2001, the company added the Kenwood brand to its portfolio which was followed by Braun Household in 2012. The company is now an international group with its products in more than 120 markets.
Pietro Ranieri, Group CEO, commented “De’Longhi, Kenwood and Braun are already household names. Since the first lockdown, people have been investing in their home environment and demand for high-end, small domestic appliances has risen significantly. De’Longhi UK still see huge market potential based on low household penetration for many of its core household appliance categories. They are investing in their next phase of marketing to accelerate market growth. After a number of agencies were invited to pitch, I am delighted Ranieri Agency were chosen to represent the De’Longhi UK portfolio
Ranj George, Managing Partner Ranieri Agency UK, commented “We love clients who share our philosophy and ideology when it comes to genuine insights-led strategic and creative work, and this integrated pitch brief and presentation had all of those in spades. Not to sound Jerry Mcquiresque, but Covid has exacerbated what we already knew clients want to see from their agency partners on top of the hygiene factors; namely personal attention, passion and care. Winning three amazing household brands is testament to the great work and eclectic team at Ranieri. Watch this space for how we help take those brands to the next level.”
Alex Pickering, Marketing Director UK & Ireland, commented “Ranieri Agency shared our vision for the growth potential for our categories and impressed us from each stage of the pitch process, showing a deep understanding of how to disrupt and stand out in a sea of sameness.”
