Ranieri Agency’s ROG Pantheon Campaign for ASUS ROG (Republic of Gamers) has been announced as a finalist in the prestigious Global Influencer Marketing Awards.

 

Ranieri Agency not only created an innovative and highly engaging campaign to find 15 new ambassadors, but also established an entirely new blue print of influencer recruitment for the brand, globally.​

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The ROG Pantheon campaign was a UK nation-wide talent search that engaged and excited an entire KO community with a 4-stage competition and elimination process over 3 months, culminating in a livestream showdown from EGX, London. Content creators of all sizes were offered the opportunity of a lifetime; to win a 12 month contract with ROG and prizes worth up to £10,000.  ​

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A purpose-built wire frame website was created as a central platform to upload entries and collate votes. Existing ROG ambassadors were leveraged to help create awareness and engagement amongst the community. @mrgregles was positioned as the ‘face’ of the campaign and a mentor for this tight knit community with guidance videos at each stage of the competition to help the applicants.

Social media campaigns also supported each of the 4 stages with a mix of stories and grid posts on IG. We also incorporating existing brand ambassadors @mrgregles and @stallion’s social channels into the plan to further extend reach and engagement. Further amplification was achieved through paid social media. The competition was teased via the ROG website and on ROG social channels (YouTube, Instagram, Twitter and TikTok).​

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The campaign delivered an impressive results and additional outcomes for the brand:

  • 15 new brand ambassadors with a total following of 1.5million.​
  • High audience engagement with over 6,000 votes.
  • 683 separate social posts.
  • ​500,000 impressions over 3 days from paid social ads.​
  • ​Tried and tested content creators with a proven affinity for the brand and ability to engage target audiences & communities​.
  • 3 months of ‘free’ content across 4 separate stages. ​

Watch the video here https://youtu.be/5j6DkYlKtHs

 

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