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Create a network of retained community influencers and brand ambassadors for ASUS Gaming brand, ROG (Republic of Gamers).
Launch and manage a competition to encourage streamers, gamers and tech influencers to put themselves forward for the chance to become part of ROG’s official stream team. A four-stage competition resulting in 20 finalists battling it out in a livestream final at EGX to be one of 15 appointed ambassadors. Give smaller content creators the opportunity to ‘be discovered’ and grow their career with ROG.
15 new brand ambassadors with a total following of 1.5million.
High audience engagement with over 6,000 votes.
683 separate social posts.
500,000 impressions over 3 days from paid social ads.
Tried and tested content creators with a proven affinity for the brand and ability to engage target audiences & communities.
3 months of ‘free’ content across 4 separate stages.
Reach and engagement further extended by existing ambassadors @mrgregles & @Stallion.
ClientRepublic of GamersServicesInfluencer Marketing, Social Media, Paid Digital, Content Creation, Web Design & ProductionShare