Leveraging our extensive media and influencer experience, bring De’Longhi’s brand new breakfast range, Ballerina, to market. Position the range within target consumer press and influencer collaborations, drawing upon the design story to engage audiences.
Our Approach
Launch campaign targeted at top-tier media including national, lifestyle & interiors press through product placements, shopping pages, features, reviews &comparisons and interviews.
Secure coverage with influencers placing the new products in the hands of key influencers for review, placement and content creation.
Build the ‘Wake up to Creativity’ De’Longhi brand narrative for breakfast collections.
Promote partnership Wirth Marco Lodola to deliver additional coverage opportunities and drive interest in product design.
Work with well-known interior designer, Michelle Ogundehin to curate a list of the perfect accessories to colour and complement the home, themed around the design of the Ballerina collection.
Results
PR KPI exceeded by 1720%
372 coverage pieces including product reviews, features and interviews.
294,706,686 PR Impressions.
189,432 Influencer Engagement
422,172 Influencer impressions.
15.8% Average Engagement Rate.
SIGNIFICANT SALES UPLIFT.
ClientDe'LonghiServicesPR, Influencer & Social MediaShare
