Raise awareness of NVIDIA products (GPUs / SHIELD Android TV) within the German media landscape, with a focus on expanding beyond games and tech press and into lifestyle media.
Our Approach
An integrated PR campaign including, consumer communication, media work, influencer relations, corporate blogging, demo sampling, trade fair and event planning, media monitoring, setting up press rooms. PR support for major product launches (e.g. GeForce GTX 1070/1080) through direct media contact and support. Positioning of the company inside and outside of pure games and tech media and into “general interest” and lifestyle media.
Results
Consistent and continuous coverage across target media (including: BILD, Computer Bild, T-Online, CHIP, dpa, Süddeutsche Zeitung, WIRED, GameStar, etc.). Both in the online and print editions in Germany and Austria and Switzerland.
