Raise awareness of NVIDIA products (GPUs / SHIELD Android TV) within the German media landscape, with a focus on expanding beyond games and tech press and into lifestyle media.
Our Approach
An integrated PR campaign including, consumer communication, media work, influencer relations, corporate blogging, demo sampling, trade fair and event planning, media monitoring and setting up press rooms.
PR support for major product launches (e.g. GeForce GTX 1070/1080) through direct media contact and support.
Reinforce the brand’s positioning outside of pure games and tech media into ‘general interest’ and lifestyle media.
Results
More than 30 test reviews secured for the Ampere Launch in all relevant consumer media including Computer Bild, Computerbase, Golem T-Online, CHIP, dpa, GameStar), online and print in Germany, Austria and Switzerland.
Reinforcement and increase of the company’s consumer and media publicity beyond gaming and tech press.
