Raise awareness of Muse Group brand, Ultimate Guitar.
Our Approach
Based on feedback from UK national press looking for a lighter news story, we commissioned a ‘greatest guitar riffs of all time’ research poll on behalf of client, Muse Group, Ultimate Guitar.
Results
In a busy and intense news week that included the War on Ukraine, that Oscars’ slap, the Shane Warne memorial and Bruce Willis’ aphasia diagnosis, we secured 51 pieces of coverage across print, online and broadcast media. Total OTS:700,532,483.
10 radio interviews with Muse Group spokesperson with a broadcast reach of over 7.8 million.
ClientMuse Group: Ultimate GuitarServicesResearch Study & PRShare
