KidZania is a global ‘edutainment’ brand with unique scaled cities all over the world designed for kids aged 4-14 years. It’s a place where children can have fun, learn, and explore through exciting role-play activities. To support our ongoing PR, Social Media & Influencer activity we were asked to create a credible and sustainable brand positioning that would create differentiation and raise awareness amongst children, parents and schools.
Our Approach
A thorough brand audit to determine the brand’s strengths and core messaging for its target audiences.
A fully integrated creative communications strategy and activations across PR, social, influencer and content production.
Results
Marketing & communications strategy re-aligned with a solid education proposition and credentials.
Increased awareness of KidZania amongst parents and schools.
