BRAD PITT IS OFFICIALLY THE KING OF COFFEE, STARRING IN NEW DE’LONGHI ADVERT

Huge news from Ranieri HQ. After months of secret squirrel planning, today we were delighted to exclusively reveal Brad Pitt as the new Global Ambassador on behalf of De’Longhi.

Premiering worldwide at our exclusive press event in London, Pitt has teamed up with the award-winning director, cinematographer and composer trio behind La La Land; Damien Chazelle, Linus Sandgren and Justin Hurwitz, for the global advertising campaign titled ‘Something Perfetto’. 

In the sixty-second advert, we see Brad enjoy the simple pleasures of purchasing his beans from an independent store before taking the scenic route home along the LA coast. In the last few seconds, Pitt gives audiences a glimpse into the best part of his day– a Perfetto freshly ground cappuccino brewed at home using the Dinamica Plus.

Known for carefully selecting who he chooses to partner with, and on why he chose to swap Hollywood for coffee, Brad says It’s about quality, it’s about design aesthetics… harmony, quality and approach. I really appreciated De’Longhi’s approach, when you have confidence in your product you don’t have to overdo it. Their attention to detail makes me appreciate the brand even more. That sort of thoughtfulness is a distinctive value of Italian design – how you design something for the people who are going to experience it: certain details that might not be immediately obvious, but in the end have a profound effect on you and your life.”

Perfetto!

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