We are delighted to welcome consumer technology, retail and distribution expert, Alex Wright, to the Ranieri Agency Group. Alex will be responsible for driving forward an exciting European development plan in 2021 and beyond.


Alex joins from Westcoast, a Ieading UK IT distributor, where he was responsible for mobile, emerging technologies and emerging markets. During his time at Westcoast, Alex was also responsible for bringing on board new technologies in smart home, VR/AR and managed to grow brands from small start-ups to setting up the VR channel for HTC.


Alex assumes full responsibility for business development across the group including Ranieri Agency UK, Ranieri Agency France, Ranieri Agency Germany and Ranieri Agency’s sponsorship busines Slingshot Sponsorship. He will also work closely with the local MDs and Group CEO, Pietro Ranieri, in growing the group’s global network and developing further multi-market opportunities. The Ranieri Agency Group roster of clients includes, Harman Kardon, De’Longhi, Kenwood, Asus, Nvidia, Braun, Bosch, Tencent, BMW and Canon to name a few.


Pietro Ranieri, CEO, Ranieri Group commented, “2020 was a huge challenge for many businesses. Fortunately for Ranieri Agency, CE and digital marketing has stayed fairly strong. In fact, some of our clients have seen significant growth. Business Development and communications should be top priority right now for any business to ensure longevity and growth. I’ve known Alex via the industry for some years now – his contact base is exceptional, and his work ethic is second to none. He will play a key role in our future development across the group, working with new and aspirational industry brands.”


Alex Wright added, “Ranieri Agency has a stellar portfolio of clients and a very credible reputation to boot. I am delighted to be joining the group at such an exciting juncture in its development and very much looking forward to helping the agency realise its goals.”

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