Respond to the media’s desire for a light-hearted story during a particularly heavy news period.
Our Approach
Commission a research poll on behalf of client, Muse, to discover the greatest guitar riff of all time.
Results
51 pieces of coverage across print online and broadcast.
10 radio interviews with Muse Group spokesperson.
Broadcast reach: 7.8 million.
Total OTS: 700, 532, 483.
