Push back against the algorithm issues of prioritising ‘saves’ over of ‘likes’ on Instagram.
Our Approach
Create a ‘photo of the month’ campaign for selected Canon Influencers and Ambassadors to upload their pictures onto the Canon Instagram page.
Instead of mentioning EXIF data in the caption, put directly onto the picture, making it easier for followers to access the relevant information and generate ‘Saves.
Results
2.5K likes.
Creation of authentic and credible content.
100 % non-paid collaboration with lovers of the Canon brand.
