Push back against the general algorithm issues on Instagram of prioritising ‘saves’ over of ‘likes.
Our Approach
A “photo of the month” campaign. Selected Canon Influencers and Ambassadors uploaded their pictures onto the Canon Instagram page. Instead of mentioning EXIF data in the caption, it was put it directly onto the picture. This makes it easier for followers to access the relevant information and of course, generate a number of “Saves”.
Results
2.5K Likes were generated
Authentic, high credibility factor, fun and above all very individual content
100 % non-paid collaboration with lovers of the Canon brand
