There are plenty of conversations happening across the PR industry, but some we’d like to hear more of.
At Ranieri Agency, we’ve asked our team what they’d like to see us talking about, whether that’s their own experiences, challenges they’ve faced or things they think our industry could be doing differently.
We’re calling it “The conversation I’d like to see us having”.
First up is Hamish Hallett, Account Manager, who’s sharing his experience of living with Auditory Processing Disorder (APD) and why he’d like to see more conversations around neurodiversity in PR.
Over to Hamish
Around one in seven people in the UK are neurodivergent, yet while we’re hearing more about neurodiversity in the workplace, I’d love to see our industry move beyond the statistics and start talking about what this actually means in the everyday reality of PR.
As someone with Auditory Processing Disorder (APD) – a condition where the brain has difficulty processing and interpreting sounds despite normal hearing – I’ve seen first-hand how neurodiversity can shape the way we work.
PR is built on creativity, relationships and communication. From managing client expectations and securing tier-one coverage to interpreting journalist feedback and building lasting relationships, it’s an industry that rewards different ways of thinking.
For me, my APD helps me approach challenges from a different perspective, spot connections others may overlook and think creatively. Equally, it means I sometimes process verbal information and social cues differently.
The more we talk about the realities of being neurodivergent in PR – not just how many people work in our industry, but how different minds contribute to it – the stronger, more creative and more inclusive our profession will become.
