News & views
The F8 of Facebook in 2019Date Posted: 1 May, 2019
This week, Facebook is hosting its annual F8 conference in which the company showcases its upcoming updates, insights and more.
With an abundance of updates coming from the conference (too many to mention!) we’ve cherry picked a few that we’re most excited to get our hands on, and think are going to impact users, brands and influencers imminently.
1) Shop from Creators
A huge announcement for Instagram is the new Shop from Creators feature, which will allow direct buying from users and their posts.
Facebook explains: “Starting next week, you’ll be able to shop inspiring looks from the creators you love without leaving Instagram. Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favourite creators are wearing and buy it on the spot. Anyone in our global community will be able to shop from creators. We’ll begin testing this with a small group of creators next week, with plans to expand access over time.”
This undoubtedly is a fantastic introduction for the rising influencer marketing landscape, as it will provide content creators with a direct connection to a brand product promotion. Alongside the recent announcement of checkout natively in the platform and the shift in user behaviour, it gives an inkling of where Mark Zuckerberg is taking the photo/video sharing platform.
2) New Fundraising options
Instagram’s also adding an option for users to raise money and awareness for non-profits they are passionate about via donation stickers in stories. With users on Instagram leaning to be more socially aware and caring about what users (and brands) stand for, it’s a great way for Instagram to facilitate this behaviour.
3) Private Like counts
Although this is currently at the test phase, we think it deserves a mention. As social media becomes more prominent, so too does the role it plays in society, whether that’s the distribution of news content or personal wellbeing. Instagram is looking into reducing the focus on follow and like counts – ultimately reducing the focus on vanity metrics. With IG utilising an algorithm to prioritise high performing content, post likes will still serve a ranking purpose, but it will be interesting to see (if rolled out), how this change will impact the way users interact with posts, and ultimately overall engagement rates.
4) Facebook redesign + groups focus
Last but not least, Facebook is getting a new look.
Facebook is very keen to show that its platform is not just used for viral content, that it is actually beneficial in building a connection with friends and your community, which highlights the shift in focus to groups and even a new ‘Facebook Dating’ feature. Facebook groups can easily provide extra value for your customers. Brands that can navigate relevant communities can use this space to deep dive into subjects, or as a testing ground for new ideas.
Facebook has highlighted: “This redesign makes it easy for people to go from public spaces to more private ones, like Groups. There are tens of millions of active groups on Facebook, and when people find the right one, it often becomes the most meaningful part of how they use Facebook. That’s why we’re introducing new tools that will make it easier for you to discover and engage with groups of people that share your interests.”
There’s a heap to take in here, and to consider in your approach to social media marketing. Facebook’s F8 is always packed with products updates and announcements, and this year is no different.
Written by Sam Williams, Social Media Manager.
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