News & views
Ranieri Digital StrategiesDate Posted: 14 April, 2020
Ranieri Agency creates ‘Ranieri Digital Strategies’ division to offer consultation on digital communication strategy and structure digital services
In light of Covid-19, Ranieri Agency has brought forward the launch of its Ranieri Digital Strategies division with the sole focus of providing brands with specialist digital strategy advice for Q3- Q4, 2020
London, UK, 08/04/20 – Pan European consumer technology, gaming, and lifestyle specialist, Ranieri Agency, has today announced Ranieri Digital Strategies, a consultancy division to help brands re–think and re–route their communications into digital-led strategies. Originally set to launch in Q3 2020, this has now been brought forward to meet a growing demand from clients on how to pivot their plans and remain nimble.
The division is headed up by marketing strategist and TV industry veteran, Lisa Ranieri, who will lead an existing and highly skilled team on providing the consultation and services needed to help brands respond to changing and uncertain landscapes in the Consumer Electronics and Gaming markets.
Lisa Ranieri commented: “We are providing clients with the requisite counsel to help them evolve, adjust and stay on track whatever the market conditions. Right now, brands need to replace all kinds of live activities with a smart tool kit of digital solutions so they can continue to successfully launch products, activate stakeholders, produce engaging content and more importantly continue to get value from their PR and digital marketing. Not only do we create new formats and deliver measurable, impactful digital campaigns, but one of our notable points of difference is our knowledge of the technology industry and we how we are able to work closely with distribution, Amazon marketing, VAR’s and independent sales reps.”
Ranieri Digital Strategies provides specialist counsel on reallocating budgets towards digital-led solutions. The division is already diverting many of its clients’ plans into virtual and on-line alternatives to live exhibitions, events and launches with webinars, event streaming and on-line press conferences.
Pietro Ranieri, Group Managing Director and Founder comments:
“Most good communications agencies can provide a range of digital services, but few ensure brands are implementing the right digital strategies to meet their measurables and KPIs. Ranieri Agency has always been unique in its industry led approach. When we build communication strategies, we not only understand the Marketing Directors’ goals but the wider company targets. With the shift to pure online communications for the foreseeable future, it is important for brands to have specialist consultation in place before hitting the ground running with an experienced team that will guide them towards those all-important end year sales.
For immediate advice and counsel, please contact [email protected]
Lisa Ranieri | [email protected] | 07545 424 131