The brief

Harman needed a solid reviews programme for its market leading brands, JBL, Harman Kardon and AKG, within the national, consumer, tech and specialist media.

Case study header image
Case study header image

Our approach

Our approach was to hit the ground running with a tiered, vertical reviews programme covering technology, fitness, parenting, audio specialist national and lifestyle press.

At least 12 product samples are placed on a monthly basis with a strong focus on technology.

Ranieri attend product training on each product launched to be able to support journalists fully when writing their features.

Stock is rotated on a monthly basis with products being checked, charged and cleaned ready for it’s next grilling!


Our results

 Last year achieved 702 pieces of positive coverage, that’s an average of 58.5 per month!

245 product reviews

72 national pieces of coverage

Over 100 awards

Total opportunities to see of 3,487,263,750