The brief

Drive brand awareness and traffic to retail sites through a heartwarming, Christmas-themed campaign

Case study header image
Case study header image

The top line

1.5 million reach

16%engagement

10,000+ link clicks

Forecasted KPIs smashed

Our approach

In the lead up to Christmas, the Cricut audience was challenged to craft and share a Christmas project based on a given theme each week

Favourite creations were shortlisted and nominated for a weekly public vote, with the overall winner receiving a top prize at Christmas



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