The brief

Awair, creator of the leading smart air quality monitor, tasked us with making its product, brand and CEO part of the conversation around all things relating to air quality.

Case study header image
Case study header image

The top line

A wealth of coverage achieved across titles including The Financial Times, The Sunday Times, Engineering & Technology, Woman’s Own, Healthizmo, The Sun, T3.  London Evening Standard, Top Sante, Daily Mail, Kitchens Bedrooms & Bathrooms and

What did we do?

Use the news to our advantage and hijack subjects such as:

World Sleep Day

Bergen University’s study: cleaning sprays as harmful to your lungs as smoking 20 cigarettes a day

Manchester University’s study: microwaves emit as much carbon as nearly seven million cars

Storm Caroline: how bad weather affects your air

National Fitness Day

Allergy Awareness Week

Breathe Easy Week